American Media, LLC Announces Sale of Mr. Olympia and Muscle & Fitness

In a landmark deal, American Media, LLC today announced it has reached an agreement on the sale of the iconic Joe Weider’s Olympia Fitness & Performance Weekend as well as the Muscle & Fitness, FLEX and M&F Hers media brands.  The prestigious Olympia Weekend, held annually in Las Vegas, is home to one of the global fitness industry’s signature consumer tradeshows while also …

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